Thursday, April 8, 2010


Filmmaker Suma Josson gave me Anand Mor’s number and when I met him yesterday, half of the mission’s job looks to be done by his strong support. Anand’s father, an expert in organic farming has been doing Organic Farming since decades, having realised the ill-effects of all the poisonous pesticides and fertilizers that were required for GM Crops.

The fruitful meeting lasted for more than two hours and when we shared our vision, we both realized that we both were looking for solutions to end farmers’ suicides in Vidarbha region. He gave me beautiful insight about the ground realities and assured me of all the help from his Ecofarms, a company that is dedicated and devoted to change the mindset of the poor farmers, who get influenced by the MNCs touts and marketing team to finally succumbed to end their lives.

Anand comes from a farmer’s background and has been actively involved in setting up systematic approach to help solve farmers’ plight by teaching them to adopt organic farming. His approach is simple and has benefited hundreds of farmer in the region in a slow and steady manner. Right from sowing to buying their produce to give them a better price… Ecofarms’ policies believe in achieving success rather than just preach. His strong support means, now we have a company that will take care of all the affected families so they can become self-reliant once again, save a little to lead a decent life with their head held high.

It is obvious the job in hand is not at all that easy as it seems but when you have a strong team of like-minded people with the same vision and intellectual approach, we are sure our hard work and devotion will not go waste and in our lifetime we are optimistic to see a day when Vidarbha will be known for it lovely organic cotton and food crops.

After I left his office, I felt blessed and thanked Suma for introducing such a wonderful person, who is working in a silent manner to achieve a possible solution that has been overlooked by one and all so far. My energy level, needless to say, is soaring with great optimism even though I know the road ahead is full of obstacles.

We both strongly believe in Swami Vivekanand’s approach – “I like thinking big. I always have. To me it’s very simple. If you are going to be thinking any way, you might as well think big. Most people think small, because most people are afraid of success, afraid of making decisions, afraid of winning. You cannot win if you do not try!”

Yes, we both wish and want to win over Farmers’ Suicides in Vidarbha. The earlier, the better!

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